Ever since the Melaleuca Freedom Celebration moved to Snake River Landing, the company has been able to sponsor an even bigger and better fireworks show. Thanks to the wide-open spaces and larger fall-out area, each show features bigger shells, higher-flying fireworks, and an array of pyrotechnic special effects sponsored by Melaleuca: The Wellness Company. The 2024 Melaleuca Freedom Celebration promises to deliver another awe-inspiring display for the many spectators expected to attend. Snake River Landing is a 450-acre development that offers plenty of space for attendees to park, spread out and enjoy this one-of-a-kind Independence Day program. There are acres and acres of grass viewing areas offering clear sight lines in every direction. Attendees will have ample space to bring coolers, shade tents, blankets, pillows and lawn chairs. By facing the fireworks launch platform on the west bank of the Snake River, spectators will be treated to a stunning view of the show. In addition, there are more than 150 acres of parking, including handicapped and elderly accommodations.

With more than 200,000 people attending the Melaleuca Freedom Celebration and with over 150 acres of parking space, attendees may wonder how to choose the best parking spot for the show. The answer is simple: Choose your parking spot with the end in mind. When the fireworks conclude, traffic from each parking lot will flow in a pre-determined direction. Be sure to choose a parking lot that will exit in the direction you need to go after the show.​